To embrace expanding international partnerships and elevate its premium hospitality ecosystem, representatives from DD Hospitality recently concluded an executive mission to Seoul, South Korea. Organized by Viet Korea (a bilateral business connection platform), the trade and investment promotion initiative brought together leading Vietnamese private enterprises—including Sun Group and Vingroup—alongside prominent South Korean economic organizations and industry associations.

Shaping Cross-Sector Cooperation Frameworks

During the mission, DD Hospitality’s representative joined the Vietnamese business delegation in a series of strategic engagements:

• Attending the Startup Exhibition at the SETEC Convention Center (Seoul): Meeting and engaging directly with high-potential South Korean brands to explore market entry prospects, localization strategies, and flexible cooperation models.

• Working with the Korea Federation of SMEs: Discussing market expansion mechanisms for enterprises from both nations and participating in roundtable sessions with key organizations across the economic, media, cultural, and tourism sectors.

• Accelerating the K-Town Project Network: Assessing opportunities to leverage commercial and tourism infrastructure across major hubs including Hanoi, Ho Chi Minh City, Da Nang, Phu Quoc, Nha Trang, and Ha Long, while integrating South Korean culinary, lifestyle, hospitality, and cultural concepts into Vietnam’s tourism landscape.

Reaffirming the Commitment to Elevated Travel and Hospitality Experiences

At a high-level reception in Gangnam, Seoul, attended by the Ambassador of Vietnam to South Korea and leaders from South Korean media, economic, and sports organizations, participants reached a strong consensus on expanding private-sector collaboration. This engagement serves as a strategic groundwork to capture emerging opportunities ahead of Vietnam hosting the Asia-Pacific Economic Cooperation (APEC) Summit in 2027.

DD Hospitality’s presence underscores its strategic vision and international integration goals. Through its strategic partnership network with Viet Korea and prominent business groups, DD Hospitality continues to refine its benchmark hospitality operations and management value chain, positioning itself to adopt innovative business models that deliver exceptional guest experiences in the near future.